Evolution pairs with Entain to expand its reach in the United Kingdom

Published on 26th May 2021 by kirk

After a fruitful, but challenging, 2020, many brands are taking a break and catching their breath in 2021. However, Evolution Gaming is not one of them and the industry leader has recently partnered with Entain plc (formerly GVC Holdings) to expand its reach in the United Kingdom.

Evolution’s catalogue will go live within the next few weeks

Recently rebranded from GVC Holdings, Entain is a world-class entertainment company dedicated to supplying its customers with the best the gambling industry has to offer. The organisation was founded in 2004, quickly launched a sportsbook and gained its Maltese licence. Entain ascended the ranks of entertainment providers and has withstood the test of time. After almost two decades, the brand still holds strong and is always striving to break new ground to provide its casino customers with the titles they want to play. Its recent partnership with Evolution will help do just that.

Like Entain, Evolution Gaming has been providing players with quality experiences since 2006. Fifteen years after it was launched, the company is known as an industry leader. Its live dealer and gameshow offerings are second to none and the company currently employs about 8,000 people across North America and Europe. Evolution currently serves over 300 operators, including both land-based and online tier one providers. Their expertise in gameshows places them in a unique position to continue to grow alongside the live casino industry as they can adapt their offerings to suit current and future trends.

The partnership between Evolution and Entain will bring the former’s gaming content, including industry leaders such as Red Tiger and NetEnt, to the latter’s Coral, Gala, and Ladbrokes brands. In the coming weeks, players will have access to the entirety of the company’s catalogue. This places Evolution at the helm of the live casino industry in the United Kingdom, a first for the game developer and provider.

Gavin Hamilton, the organisation’s commercial director, recognises the opportunity the collaboration offers Evolution:

“The UK market is a particularly important market for us. We are delighted that Ladbrokes, Coral and Gala customers will now have access to the full breadth of Evolution Group online games, including our very latest gaming innovations.”

For their part, Entain is equally thrilled. Gaming director for Ladbrokes-Coral, Richard Barr, is “enormously excited” to offer both their UK as well as global players Evolution’s “world-class” games:

“We are enormously excited to provide our thousands of players in the UK and globally with Evolution’s world-class online games.”

Players interested in Evolution should keep their eyes peeled in the coming weeks as the collaboration begins in earnest and the company’s catalogue goes live!